MARKETING & MARKET RESEARCH
Purpose
Without customers we haven’t a business. Market research, understanding who our customers are, the strengths and weaknesses of our competitors, what our potential customers want in terms of products and services and then finding the best way to reach and attract our customers are vital skills and essential to growing our business. This course breaks down the key elements allowing the delegates to build their own market research and marketing programme in a number of simple steps that are easy to implement on a daily basis.
Benefits
Once the keys are understood and implemented, business owners should experience growth with more business coming from existing customers, increase in the customer base, a larger share of the market and a clear understanding on how to predict future trends and through innovation and determination, keep ahead of the competitors.
Time
Full day starting @ 9:30 am and finishing at 4:30 pm (45 minute lunch break)
